Privacy & cookie policy

Alour is the data controller for the processing of your personal data in connection with your visit to our website, as well as in other contexts where we interact with you. Alour is therefore responsible for ensuring that all personal data is processed correctly and in accordance with applicable data protection legislation.

This Privacy Policy describes Alour's processing of personal data and is intended to ensure that you feel confident that Alour handles your data in accordance with applicable data protection legislation. Personal data refers to any type of information that can directly or indirectly be attributed to a living individual, for example first and last name, telephone number, address, postal code and email address. If you do not find the answer to a question, you are welcome to contact us — see the section “Contact” below.

2.1 Clients or client representatives, as well as potential clients.

Purpose: To manage orders/purchases from clients, as well as respond to inquiries from potential clients and participate in procurements and pitches.

Processing activities: We process contact details in order to carry out an order made by a client, including maintaining ongoing communication with the client's contact persons through various channels (telephone, email, chat, video conferencing or similar). Personal data is also required to manage quotations, deliveries (including shipping documents, notifications and delivery-related contacts), identification of clients, handling payments, address verification with credit agencies, as well as handling complaints and warranty matters.

Categories of personal data: Organization number, contact details (such as address, email and telephone number), payment information, purchase information (e.g. which service has been ordered and production follow-up).

Sources: Client, potential client, client representatives, references, credit agencies.

Legal basis: Performance of a contract. This collection of personal data is necessary for us to fulfill our obligations under the agreement. If the data is not provided, our obligations cannot be fulfilled, and we may need to decline the assignment.

Automated decision-making: Our processing of personal data does not involve decisions based on automated processing.

Retention period: Personal data is stored until the delivery has been completed (including payment) and for 36 months thereafter for the purpose of handling any complaints, warranty matters or additional orders. Personal data necessary for fulfilling legal obligations (for example accounting legislation) is stored for up to an additional 7 years.

As a data controller, we may instruct a partner or supplier to carry out the processing specified above, for example IT providers, providers of analytics tools, advertisers, etc. Such processing will not be carried out for any purpose other than those stated. Some partners and suppliers may have part of their operations in countries outside the EU/EEA (so-called third countries). Transfers are only made to such countries that the European Commission has deemed to have an adequate level of protection, or where the supplier has a legally binding and enforceable instrument that guarantees the security of the data.

Our website uses cookies to improve your experience and analyze how our website is used.

4.1 What are cookies? Cookies are small text files that are stored on your device when you visit a website. They help the website remember your preferences and enhance your user experience.

4.2 Types of cookies we use. Necessary cookies: essential for the website to function properly, enabling basic features such as page navigation and security, and they do not collect personal information. Analytics cookies: we use analytics tools (such as Google Analytics) to collect anonymized data about how visitors use our website — number of visitors and page views, time on site, pages visited, geographic location at a country level, as well as device type and browser. Marketing cookies: used to display relevant advertisements and measure the effectiveness of our marketing campaigns, for example Facebook Pixel and LinkedIn Insight Tag. These cookies may track your activity across different websites to build a profile of your interests.

4.3 Managing cookies. You can change your cookie preferences at any time through the cookie banner on our website. You can also block cookies entirely through your browser settings; however, this may affect the functionality of the website.

4.4 Cookie retention. Different cookies are stored for different periods. Session cookies are deleted when you close your browser, while persistent cookies may be stored for up to 24 months.

You have the right to: request information about which personal data we process about you and request a copy of this data, have incorrect personal data corrected, in certain cases request that your personal data be deleted, object to certain processing, request restriction of processing, receive the personal data you have provided transferred to another data controller (data portability), and withdraw your consent at any time if the processing is based on consent. If you are dissatisfied with how we process your personal data, you may file a complaint with the Swedish Authority for Privacy Protection, which is the supervisory authority.

You can at any time email the responsible party to access, delete, or restrict the processing of your personal data (contact information below). Please note that if you request restriction or deletion, it may mean that we will not be able to provide the service to you.

We have implemented appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration and destruction. Our employees are bound by confidentiality agreements and are required to follow our rules for information and IT security, this Privacy Policy, and other internal regulations that further govern the processing of personal data.

Alour reserves the right to revise this Privacy Policy when necessary. The date of the latest change is indicated at the end of this Privacy Policy. If changes are made, they will be published on the website. You are therefore recommended to review this Privacy Policy regularly. If Alour changes the policy in a way that significantly differs from what was stated when consent was collected, we will inform you and, if necessary, obtain new consent.

If you have any questions regarding our Privacy Policy or our processing, please contact: info@alour.se